Head of Marketing Nordic & Baltics at Mastercard Payment

I'm working at Mastercard and have done so since 2018. Previous to that I have a 20 + years of experience working in the financial (bank) industry. And have worked with Marketing, events, PR, build brand strategies for the last 20 years.

Jessica in a few Tweets:

My latest projects are (links will be appreciated):
Recent event activations: setting up a sponsor partnership with Finnish hockey league. Including customer events, Priceless moments (arena activations). Where a 10 year old hockey child got to meet and greet with one of finnish most well-known hockey player. Password: Ville

I'm more in B2B/B2C sector.
* Innovation Forum for the Nordics for C-level and other level customers,
* Political weeks like Almedalen, (Cross Nordics)
* Consumer events – VIP Cinema events
* Golf events including both B2B and B2C

My passion in life is: Integrated marketing and communication, developing teams and people, brands

My biggest challenge is: To increase the brand with limited budgets need a lot of creativity. Strengthen the brand experience through music (soundlogo)

An awards-winning project must: Engage, inspire, creative, innovative

My advice to the nominees: Take time to plan your presentation, set your self and your activation from the jury perspective, put effort into what to present, more pictures in the presentation and more talk vs heavy PPT with text

When I judge, the most important criteria for me is: The idea is presented in a clear and concrete presentation: Clear purpose, target group, KPIs

To understand if the project was successful or not I need to: Know the results-/effect

The information I need to know/see in your application form is: The creative, KPIs, effect, the overall presentation of the event