Head Of Marketing Communications at Ski Team Sweden Alpine
Vattenfall is a leading European energy company with over 100 years in the market. It's goal is to enable fossil-free living within one generation.

How to put key message into real life? How to prove brand responsibility?

Vattenfall has been the main sponsor to the Swedish Ski Team for over 25 years. Here Åsa Rolke and Kalle Olsson Bexell will share their story about the cooperation and its development throughout the years. They will touch upon how they work together to combat the climate issue and what they do to inspire the world to join the journey.