OLLE NYSTRÖM
Content Director at Minnesota Brand Experience
Olle is the content director at Minnesota Brand Experience, one of the leading swedish event agencies.

He works with clients as Atea, SEB, Siemens, Skandia, Knowit, Vattenfall, HP and Hewlet Packard Enterprice.

Living by the rule "The revolution is not digital, it's social" his goal is to release the collective power of the clients employees and customers.

The meeting format, Learning Event & House Party, and the concept, SustainAbilities@TUI, was developed in collaboration with Minnesota - Brand Engagement. Charlotte Wwiebe from TUI and Olle Nyström from Minnesota shares the story behind the success.